A critical component of the comprehensive reproductive health programme is the credit programme which is a means to mobilise women vis-a-vis their occupations, thus creating an entry point into the community to promote awareness on reproductive and child health issues and social change process. Operationally, the credit and health activities function as separate but parallel activities. Still, the overlapping coverage of areas and linkage in training is significant. Loan groups are given training on Women's health, hygiene, maternal and child health (MCH) and the small family norm and other reproductive health concerns, in addition to the social awareness training. Similarly, the Health Project staffs are given orientation on issues like women's work, women's socio-economic status, education of girls and women, and empowerment.

Thus, this comprehensive integration of services creates goodwill for organisers and health workers among the target group as well as a sense of security for functionaries and beneficiaries alike.

To illustrate, the 90-97 Comprehensive Health project employed 1065 workers who submitted extensive data on demographics, MCH, antenatal and post-natal care, immunisation, Family Planning, Reproductive Health Issues and other health/economic assistance to the community. This data is classified, systematised and then consolidated to give a full picture of the project's progress on all aspects with respect the CHW's supervisors and project site for further action.

WWF'S HEALTH PROGRAMME COVERAGE - A GLANCE
Projects Period Project Areas No. of Health Workers No. of Families covered per Health Worker Total No. of Families Covered Impacted population Project areas covered
I 1980-83 Chennai 60 100 6,000 29,783 54
II 1984-86 Chennai
Vellore
Dindigul
Adiramapattinam
155 1200 18,600 92,343 109
III 1986-89 Chennai
Vellore
Dindigul
Adiramapattinam
390 300 1,17,000 5,71,968 327
IV 1990-95 Chennai
Kanchipuram
Vellore
Dindigul
Adiramapattinam
300 500 1,50,000 7,07,552 365
V 1995-97 Chennai
Kanchipuram
Vellore
Dindigul
Dharmapuri
Adiramapattinam
160 300 48,000 2,17,196 205
  Total   1065 2400 3,39,600 16,18,842 1060

Special mention should be made about the occasional external evaluations conducted by agencies as well as qualified local and foreign evaluators/researchers. An independent evaluation team from UNFPA made one such recent evaluation that studied both the family welfare and income generation (i.e., credit assistance) programmes of WWF and acknowledged WWF as a viable alternative development model towards eradication of poverty and the emancipation of women.

Also read:
Attitudinal Change and Awareness Raising
Environmental Concern
Reproductive Healthcare